"Why" is sometimes more important than "who"

Retailers like to answer "Who?". But the real question is "Why?"

Retailers have always tried to understand what’s happening in their stores. They use market research to see what people think about products… traffic counters to measure conversion rates… some even use cameras to track movements, emotions, gender, or age.

All of that is useful — it tells you who is coming and buying.

But the real black box remains closed: the people who don’t buy. And they’re not a small group — they’re 50 to 90% of your store traffic.That’s the biggest opportunity for growth.

Imagine converting just 10% more of them.This is exactly what LiveCrew brings.

Your salespeople already have the answers. They know why customers hesitate, why they leave, what’s missing. They just haven’t had a simple way to share that knowledge with HQ.

LiveCrew turns those conversations into structured insights - at scale.

Because once you know who, the real question is why.

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